Utterly Butterly - elderly ??

Economic Times published an article on 29th June 2011 titled "Is Utterly Butterly too elderly". My first reaction , giving the benefit of doubt ( against this being a motivated piece), this article is amateurish at best.
The article states, among other things, that "consumer trust is eroding from Amul brand" and that "experts say brand lacks youth connect" . While the facts presented in the article clearly state the growth and strength Amul ( GCMMF) has been experiencing, the negative tone of article on one of most iconic Indian brands appears to be , as they say "on a tangent". The article quotes MD of a private firm, going by the name of Trust Research Advisory, saying in efffect that youth have Amul nowehere on their minds. The basis of this assertion is not stated anywhere in the article - whether Trust Research Advisory actually commissioned a survey on youth habits, what was the sample size, demographics etc etc.

As the leading business newspaper of India, I would wish ET to have better standards of research. Opinions presented as facts, private bodies / individuals quoted as industry experts, conflict between data presented and statements made, make for a jarring copy.

And if any one were to look for any signs of popularity of Amul, one only has to go to various food stalls / joints in Mumbai, selling "Amul Dabeli" and "Amul Pav-bhaji" as a premium product, hit among the young and the old alike.